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The Heartland Energy ONE Incentive is designed to facilitate significant new business development and the expansion of existing businesses. The program is designed for new retail loads with an approximate demand of one megawatt or larger.

The Energy ONE Incentive provides a special energy-only rate which is fixed for three years to provide consistent and predictable pricing for the qualifying retail customer.

Large users of electricity typically pay a separate demand charge to have energy capacity available to them at all times. It may be difficult for a new business to estimate what their monthly demand will be. The Energy ONE Incentive eliminates that concern for their first three years of operation, allowing the business to establish use patterns and better plan for the future.


  1. The qualifying retail customer must be located within the service territory of a community served by Heartland and offering the Energy ONE Incentive.
  2. The qualifying customer must have a new or expanding load that is approximately one megawatt or larger, as determined by Heartland, and Heartland must experience the corresponding increase in its load equivalent to the new or expanding load.
  3. The new load of the qualifying retail customer will be eligible for the Energy ONE Incentive rate.
  • The incentive rate is an energy-only rate that will be fixed for three calendar years.
  • At start-up, the qualifying retail customer will be eligible to use the then-effective incentive rate for the remainder of the three-year period.

Contact Heartland

If you have questions or concerns, you can reach Heartland's contact page here.