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GOED Gears Up for 2016 SHOT Show

Trade Show Next Week in Las Vegas

The Shooting, Hunting and Outdoor Trade (SHOT) Show is less than a week away, but the GOED has been preparing for months. This year marks the 14th year that South Dakota has participated in the SHOT Show.

“The Shooting, Hunting, and Outdoors industry is simply a terrific fit for South Dakota. There is really no better place for companies to do business,” said GOED Commissioner Pat Costello. “The SHOT Show has by far been one of the state’s most successful shows, which is why we continue to not only attend, but to increase our exposure and strengthen our presence.”

Several marketing and public relations pieces have been created and updated for the 2016 show. Some of the highlights include:
  • Updated figures and a fresh look for the industry information piece, company list and map, and infographic
  • Four new feature stories on companies and the industry in South Dakota (see widgets at right)
  • Pre-show promotional pieces sent out both electronically and by direct mail, directing show goers to the South Dakota booth (#2950)
  • Enhanced digital directory listing, which features success stories and a new video

The GOED and community partners are also hosting a reception and have secured a media bin in the press room, giving the media easy access to all promotional materials.

“We are really excited for 2016. I’d like to encourage all of our community partners, whether they are attending the show or not, to check out the SHOT industry page on our recruitment site, and utilize the materials available here to grow the industry in their communities,” Costello said.

Who is Coming With?

The GOED has teamed up with the following companies and organizations to represent South Dakota at the 2016 SHOT Show this month in Las Vegas.
  • Black Hills Corp.
  • Glacial Lakes Area Development (Britton)
  • Lake Area Improvement Corporation (Madison)
  • Watertown Development Company
  • Yankton Area Progressive Growth

Feature: Dakota Silencer

South Dakota’s growing firearms cluster offers opportunities for collaboration and industry connections that you just don’t find in other states.  Just ask Brandon Maddox, owner of Dakota Silencer and


Feature: Lehigh Defense

When you run a company that makes products for sportsmen, who better to hire than individuals that are excited about and use the products – like sportsmen? 


Feature: Bar-Sto Precision

When Irving Stone III, owner of Bar-Sto Precision Machine in Sturgis, South Dakota, is asked about his business, he can’t help but reminisce about his parents.


Feature: Sturgis Firearm Cluster

So how did this firearm cluster, now encompassing 10 companies ranging from rifles to pistol barrels to custom machining, get started in Sturgis, South Dakota? Ask that question to just about anyone in the Sturgis area and you’ll probably get the same answer: Don and Norma Allen.


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This is a publication of the Governor's Office of Economic Development. Commissioner-Pat Costello; Deputy Commissioner-Aaron Scheibe; Marketing and Public Relations Director-Mary Lehecka Nelson; Editor and Designer-Jennifer Lambley. © Copyright 2016